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General Bulletin

Overview
Overview

Trademark Centre

EMVCo manages and licenses trademarks (EMVCo Marks) that indicate payment technology which uses and is aligned to the EMV® Specifications. This promotes confidence and trust in payment technology both in-store and for e-commerce transactions.

While it is not possible to eradicate counterfeit products completely, EMVCo Marks make it harder for malicious entities to falsely claim their products or services adhere to EMV Specifications or contain EMV functionality. The EMVCo Marks are trademarks or registered trademarks that are exclusively owned by EMVCo.

Marks at a Glance
Marks promote payment trust, familiarity and consistency icon
Marks promote payment trust, familiarity and consistency

EMVCo Marks encourage a payment landscape that can be trusted by all parties and promotes confidence across the payment industry.

EMVCo Marks demonstrate implementation of the EMV Specifications icon
EMVCo Marks demonstrate implementation of the EMV Specifications

Businesses use EMVCo Marks on their products and solutions to show that they have met EMVCo expectations for functional performance, compatibility and security.

Recognisable visual marks inspire consumer confidence icon
Recognisable visual marks inspire consumer confidence

Easy-to-recognise symbols at point-of-payment provide consistency and familiarity to the payment experience and inspire consumer confidence during the checkout process.

 

EMVCo owns the following trademarks and licenses them for free, for use in accordance with the guidelines. EMVCo does not permit you to incorporate the EMVCo Marks as part of other logos, designs, or names of product and solution.

For journalists or academic publishers that would like to use any EMVCo Marks in connection with factual statements for an informational article or for non-commercial purposes, please contact media@emvco.com.

 

The EMVCo Marks are listed below:
The EMVCo Logo

What is it?

The EMVCo Logo is a design mark for EMVCo’s exclusive use. Use by third-parties is strictly prohibited.

EMVCo Contactless Marks

What is it?

The Contactless Indicator is a consumer facing symbol which demonstrates that an EMV contactless payment can be made. The Contactless Indicator is accompanied by the Contactless Symbol, which signifies that a payment terminal accepts EMV contactless payments.

Guidance

Various versions of the license agreement are available depending on the type of licensee organisation and the intended use case. To identify the appropriate agreement, read Information Guide: Which Contactless Marks Trade Agreement is Right for Me?

The Contactless Indicator and Contactless Symbol cannot be included as part of a trademark application.

EMVCo licenses the  Contactless Indicator and Contactless Symbol (collectively the ‘Contactless Marks”) for use in accordance with its Reproduction Requirements. The Contactless Marks logo files are provided following execution of one of the agreements below.

Sub-license may be available through your financial institution.

Downloads

EMV Word Mark

What is it?

The word EMV® is a registered trademark that is exclusively owned by EMVCo. Proper use of the EMV® word mark clearly distinguishes products, services and solutions that align to EMV Specifications.

Guidance

While EMVCo does not offer a license for use of the term EMV, use is permitted in conformance with the EMV Mark Usage Guidelines which require, among other things, attribution to EMVCo. EMV cannot be used as part of a company or domain name. Appropriate enforcement action is taken against unauthorised and prohibited uses.

Downloads

Click to Pay

What is it?

The Click to Pay Icon is a consumer facing trademark for ecommerce. When a consumer clicks on the prompt associated with the icon, they can be confident that they are entering a consistent payment space – regardless of payment method, digital channel, device or merchant – and can expect an easy, smart e-commerce experience which is based in the EMV Secure Remote Commerce (SRC) Specifications.

Guidance

The icon is available for use in connection with implementations of the EMV Secure Remote Commerce Specification.

The Click to Pay Icon image files are provided following execution of the EMVCo Trademark License Agreement for Click to Pay Icon, and may only be used in conformance with the Click to Pay Icon Trademark Reproduction Requirements.

Sub-license may be available through your financial institution.

Downloads

EMV QR Codes

What is it?

The QR Payment Mark and QR Code Scan Icon, collectively referred to as the QR Marks, are consumer facing trademarks for use on devices that facilitate payment transactions based on the EMV QR Code Specification for Payment Systems.

The EMV QR Payment Mark is for use at the POS to signal to consumers that a merchant accepts EMV QR Code payments. It also may be used in-app on mobile devices to indicate the consumer may generate and display a merchant scannable QR code.

The QR Code Scan Icon is for use in-app on mobile devices to indicate that consumers may scan a merchant-presented QR code to initiate a payment.

 

Guidance

The EMV® QR Marks Best Practice Use Case Guide offers direction on how each of the marks should be used in both consumer-presented and merchant-presented scenarios.

The QR Marks image files are provided following execution of the QR Marks Trademark License Agreement, and may only be used in conformance with the Reproduction Requirements.

Sub-license may be available through your financial institution.

 

Downloads

EMVCo Identification Marks

What is it?

EMVCo licenses marks for use by the payment industry vendor community in advertising, promotional materials, business documents and digital platforms, such as websites.

Guidance

There are four types of marks:

  1. Approved for products and services that have undergone a testing process which confirms that their offering achieves the functional requirements stipulated within the EMV Specifications.
  2. Accredited for laboratories that perform official EMVCo testing. This is a global network that ensures wide access to EMVCo testing services.
  3. Qualified for test tools that verify if a product or solution meets EMV functional requirements. These tools are used within accredited laboratories, to enable products to become approved.
  4. Evaluated for product providers in connection with software-based mobile payment solutions or components.

Downloads

EMV® Chip Terminal Icon

What is it?

The EMV Chip Terminal Icon highlights to consumers that a payment device is enabled to accept and interact with an EMV chip-enabled card. It is used by organisations that own or operate EMV chip-enabled payment card acceptance devices, such as an ATM or POS terminal.

Guidance

Downloads

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