1.0EMVCohttps://www.emvco.comrich600338<blockquote class="wp-embedded-content" data-secret="Aafu6eRlWX"><a href="https://www.emvco.com/knowledge-hub/animation-what-is-emv-3-d-secure/">Animation: What is EMV^® 3-D Secure?</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.emvco.com/knowledge-hub/animation-what-is-emv-3-d-secure/embed/#?secret=Aafu6eRlWX" width="600" height="338" title="“Animation: What is EMV^® 3-D Secure?” — EMVCo" data-secret="Aafu6eRlWX" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); </script> https://www.emvco.com/wp-content/uploads/2022/11/EMVCo_VIDEO_1-1.png2000820EMV® 3-D Secure (EMV 3DS) is one effective tool in making e-commerce safer. It helps prevent unauthorised transactions and ensures that the payment process is seamless. Watch this animation to learn how EMV 3DS works, how it is used by different sectors and its future role in payment authentication.